SiteList review score
Practitioner-led writing and a clean technical SEO foundation make Heyroger easy to understand.
Reviewed on Oct 12, 2026
Heyroger
heyroger.ai
Unclaimed listingWhat it does
Roger is an AI agent for paid advertising on Google and Meta. It automatically audits accounts for wasted spend, generates ad creative including visuals and videos, recommends optimizations, and applies campaign changes after explicit user approval.
Two ratings
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Screenshots
Captured during our latest review on Oct 12, 2026
Pricing details
Billed monthly. free plan · Start free with 1 business, full feature access, and 500 credits without entering a credit card.
| Plan | Price | Details |
|---|---|---|
| Free | $0 monthly per month | Free plan with full feature access for 1 business. 1 business · 500 credits View source |
| Solo | $69 monthly per month | For managing 1 business with monthly credits and unlimited team members. 1 business · 2,500 credits / month · Unlimited team members View source |
| Studio | $99 monthly per month | For managing up to 3 businesses with white-label reports. Up to 3 businesses · 6,000 credits / month · Unlimited team members · White-label reports View source |
| Team | $179 monthly per month | For managing up to 5 businesses with higher credit limits. Up to 5 businesses · 10,000 credits / month · Unlimited team members View source |
| Agency | $299 monthly per month | For agencies managing 10, 25, or 50 businesses. 10, 25, or 50 businesses · Up to 60,000 credits / month · Unlimited team members View source |
Key features
Wasted Spend Audit
Auditing
Scans accounts to identify budget leakage, negative keyword gaps, and bad defaults.
Ad Creative Generation
Creative
Generates display visuals, ad copy, image assets, and UGC ad videos on demand.
Approval-based Execution Workflow
Campaign Management
Drafts campaign adjustments and waits for human approval before applying changes live.
Automated Routines & Reporting
Reporting
Schedules autonomous account checkups and generates white-label performance reports.
Who it’s for
Paid Ads Management for Agencies
Multi-business ad management with white-label client reports and automated audits.
PPC Optimization for In-House Teams
Reduces wasted ad spend and handles routine campaign adjustments via approval workflows.
Integrations
Google Ads
advertising
Connect search, display, and shopping campaign accounts for audits and management.
Meta Ads
advertising
Manage and create ads across Facebook and Instagram accounts.
Google Analytics 4
analytics
Integrate performance and analytics data.
Google Search Console
analytics
Connect search query and organic search context data.
Google Tag Manager
tag management
Integrate tag tracking configurations.
Google Merchant Center
e-commerce
Connect shopping feeds and product listing management.
Buyer questions
Questions buyers actually ask
How much does Roger cost?
Roger plans are priced by the number of businesses you manage, and team members are always free. A business is one brand or client, and it connects its own Google and Meta ad accounts. Free is $0 forever, no card required: 1 business, every feature and connector, and 500 credits to get you started. Solo is $69/month for 1 business with 2,500 credits. Studio is $99/month for up to 3 businesses with 6,000 credits. Team is $179/month for up to 5 businesses with 10,000 credits. Agency starts at $299/month for 10, 25, or 50 businesses with credits bundled per tier. Credits are shared across the team and refresh every month.
What permissions does Roger need?
Roger requests Google Ads and Meta Ads read and edit access through each platform's standard OAuth flow. Sensitive operations like budget changes always require your explicit confirmation. You can revoke access at any time from your Google or Meta account.
Will Roger make changes without asking?
Never for sensitive operations. You set the guardrails: what Roger can handle autonomously and what needs your approval. Budget changes, pausing campaigns, and similar actions always require confirmation first.
Can I disconnect at any time?
Yes. One click from your dashboard, or revoke directly from your Google or Meta account. We delete your data within 30 days of cancellation.
Can Roger create my ads and creative?
Yes. Roger generates ad creative on demand: ad visuals and images, ad videos, and user-generated-content (UGC) style videos. You review every asset before it goes live in your Google or Meta campaigns.
Who is Roger built for?
Anyone running paid ads on Google or Meta who wants to spend less time on repetitive work and more time on strategy. Freelancers, in-house teams, and agencies alike.
How is Roger different from AI coding tools like Claude Code?
Claude Code and similar tools write code. Roger manages Google Ads and Meta Ads accounts and generates ad creative: it reads your campaigns, spots wasted spend, and applies optimizations you approve. Purpose-built, not general-purpose.
Product FAQ information · View source
The expert review
Heyroger scores 72/100, with strong practitioner-led writing and a clean technical SEO foundation. Its most material weakness is mobile performance, with a 12.6-second LCP and 15.5-second time to interactive in PSI results.
72/100: strong content and foundations, held back by mobile performance
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Scores across 13 dimensions
Brand & experience
Performance
Content & editorial
Trust & decision surfaces
Search & discoverability
Docs & measurement
- Domain
- heyroger.ai
- Pricing
- Freemium · $69–$299/mo
- Platforms
- web
- Founded
- 2025
- HQ
- Belgium
- Last checked
- Oct 12, 2026
- Public dimensions
- 13