Why I built SiteList
A founder's note on making software easier to find, compare and trust.
It has never been easier to build and launch software. That has created a different problem: getting found.
From March through August 2026, Product Hunt trackers recorded roughly 113,000 product submissions—about 616 per day. Not all were SaaS, and only around 22 products per day were featured, but the direction is clear. More products are competing for the same limited attention. (Source)
A useful SaaS can launch, get a short burst of traffic and then disappear beneath hundreds of newer products.
New products also have a trust problem. Buyers want independent reviews before committing, but early-stage founders often need users before they can collect those reviews. Everyone starts from zero.
A shared discovery and review network
I built SiteList to help close that gap.
The idea is not another launch-day ranking. SiteList is a shared place where business tools can be researched, compared and reviewed over time.
Submit a site and we research its public experience: what it offers, how pricing is presented, how usable and accessible the site is, how it performs, and whether its documentation helps buyers make a decision.
Every listing receives a free review across 13 published dimensions. The score cannot be purchased or changed by upgrading. The product then becomes part of a wider network. It can appear in search, categories, related tools and direct comparisons with close alternatives. Discovery should continue after launch day.
Turning access into honest reviews
Founders can also offer reviewers short-term access to a fully featured plan.
The reviewer gets enough access to properly use the product and writes an independent, hands-on review. For a new SaaS, this person may be one of the first external users to seriously test the paid experience.
The founder is offering access for the reviewer's time—not purchasing praise.
Reviews can be positive, mixed or negative. Incentives are disclosed, reviewers own their words, and owners cannot remove accurate criticism. All honest reviews, positive or not, helps your business grow with proper intake.
Published reviews then do more than sit on one platform. They strengthen the product's SiteList listing, support relevant comparisons and can be displayed on the founder's own website through the SiteList review widget.
One genuine review can help the founder, the next buyer and other products in the same niche.
This is the beginning
SiteList is still early. The directory will become more useful as more founders submit their products, more reviewers participate and more niches develop their own network of trusted products and comparisons. We will use this News section to share product updates, changes to our review methodology and what we learn while building the platform.
If you are building a SaaS, you can start by submitting your site for a free listing and review.
If you believe your product delivers value, you can also offer a reviewer temporary access to a fully featured plan and let them review it honestly.
That is the kind of trust SiteList is being built to support.
Founder, SiteList